Spring 2017 – Miami Myth

CAMPAIGNS

Miami lives on myths and legends; Pablo, Lebron and Ace Ventura hand in the air like mosquitos at sunset. 

Huffer Spring 2017 goes north of the Peso, south of Daytona for Miami Myth.

The Shaawanoki is Miami’s bigfoot, hiding in swamps and everglades, there but not there. Find him if you can.

Beneath skies that shift from blue to tangerine you can protect yourself in our custom sunset yellow stripes.

When the sun goes down the monsters hit town. 

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Huffer presents Spring 2017; Miami Myth. Offering a range of familiar plus new silhouettes and featuring the renowned custom Huffer stripe, colour blocking and iconic prints – keeping to their street aesthetic with their curated Spring collection. This collection features refreshing pops of colour including salmon, cornflower blue and mellow yellow. 

At the heart of the range you will of course find the Huffer custom prints that bring Miami Myth to life. Hide and Seek; a men’s and women’s camo like print with the Shaawanoki cruising through, as well as skating skunk ape embroideries on shorts, dresses and dungarees. Continuing the theme is the “Let’s Split” all over custom yardage which features a broken H.

The backdrop for this campaign: naturally, inner city Miami and Ochopee; home of the Shaawanoki. A low-key team from New Zealand flew off to Florida prepared for sunsets and Miami vibes, to find themselves in the middle of a hurricane. Taking it all in their stride while shit went down, the team dodged stray gators, pythons and Zika carrying mosquitos, to shoot the campaign over two days in two contrasting locations. From an urban street vibe to urban myth country – Miami Myth was born.

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